 Title: | AMA Summer Educators' Conference 2005: Enhancing Knowledge Development in Marketing | Desc: | Proceedings of a meeting held 29 July - 1 August 2005, San Francisco, California, USA.
| Series: | AMA Summer Educators Conference Volume 16 | Editor: | Walker, B.A. | ISBN: | 9781604234633 | Pages: | 370 (1 Vol) | Format: | Softcover | TOC: | View Table of Contents | Publ: | American Marketing Association ( AMA ) | POD Publ: | Curran Associates, Inc. ( Apr 2006 ) |
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