EDUCATORS CONFERENCE. AMA ANNUAL SUMMER. 2005. ENHANCING KNOWLEDGE DEVELOPMENT IN MARKETING

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Title:	AMA Summer Educators' Conference 2005: Enhancing Knowledge Development in Marketing
Desc:	Proceedings of a meeting held 29 July - 1 August 2005, San Francisco, California, USA.
Series:	AMA Summer Educators Conference Volume 16
Editor:	Walker, B.A.
ISBN:	9781604234633
Pages:	370 (1 Vol)
Format:	Softcover
TOC:	View Table of Contents
Publ:	American Marketing Association (AMA)
POD Publ:	Curran Associates, Inc. ( Apr 2006 )