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EDUCATORS CONFERENCE. WINTER. 2006. 2006 AMA WINTER EDUCATORS CONFERENCE: MARKETING THEORY AND APPLICATIONS

EDUCATORS CONFERENCE. WINTER. 2006. 2006 AMA WINTER EDUCATORS CONFERENCE: MARKETING THEORY AND APPLICATIONS

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EDUCATORS CONFERENCE. WINTER. 2006. 2006 AMA WINTER EDUCATORS CONFERENCE: MARKETING THEORY AND APPLICATIONS
Item #: 00179
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Product Description
Title:AMA Winter Educators' Conference 2006: Marketing Theory and Applications
Desc:Proceedings of a meeting held 17-20 February 2006, St Petersburg, Florida, USA.
Series:AMA Winter Educators Conference Volume 17
Editor:Johnson, J.L.
ISBN:9781604235593
Pages:278 (1 Vol)
Format:Softcover
TOC:View Table of Contents
Publ:American Marketing Association ( AMA )
POD Publ:Curran Associates, Inc. ( Jun 2006 )
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