EDUCATORS CONFERENCE. WINTER. 2006. 2006 AMA WINTER EDUCATORS CONFERENCE: MARKETING THEORY AND APPLICATIONS

Item #: 00179

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Title:	AMA Winter Educators' Conference 2006: Marketing Theory and Applications
Desc:	Proceedings of a meeting held 17-20 February 2006, St Petersburg, Florida, USA.
Series:	AMA Winter Educators Conference Volume 17
Editor:	Johnson, J.L.
ISBN:	9781604235593
Pages:	278 (1 Vol)
Format:	Softcover
TOC:	View Table of Contents
Publ:	American Marketing Association ( AMA )
POD Publ:	Curran Associates, Inc. ( Jun 2006 )