 Title: | AMA Winter Educators' Conference 2006: Marketing Theory and Applications | Desc: | Proceedings of a meeting held 17-20 February 2006, St Petersburg, Florida, USA.
| Series: | AMA Winter Educators Conference Volume 17 | Editor: | Johnson, J.L. | ISBN: | 9781604235593 | Pages: | 278 (1 Vol) | Format: | Softcover | TOC: | View Table of Contents | Publ: | American Marketing Association ( AMA ) | POD Publ: | Curran Associates, Inc. ( Jun 2006 ) |
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