| Title: | Winter Educators' Conference 2008 |
| Desc: | Proceedings of a meeting held 15-18 February 2008, Austin, Texas.
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| Series: | AMA Winter Educators Conference Volume 19 |
| ISBN: | 9781605603513 |
| Pages: | 442 (1 Vol) |
| Format: | Softcover |
| TOC: | View Table of Contents |
| Publ: | American Marketing Association ( AMA ) |
| POD Publ: | Curran Associates, Inc. ( Aug 2008 ) |
