EDUCATORS CONFERENCE. SUMMER. 2008. ENHANCING KNOWLEDGE DEVELOPMENT IN MARKETING

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Title:	AMA Summer Educators' Conference 2008: Enhancing Knowledge Development in Marketing
Desc:	Proceedings of a meeting held 8-11 August 2008, San Diego, California.
Series:	AMA Summer Educators Conference Volume 19
ISBN:	9781605606187
Pages:	478 (1 Vol)
Format:	Softcover
TOC:	View Table of Contents
Publ:	American Marketing Association ( AMA )
POD Publ:	Curran Associates, Inc. ( Feb 2009 )