Title: | AMA Summer Educators' Conference 2008: Enhancing Knowledge Development in Marketing |
Desc: | Proceedings of a meeting held 8-11 August 2008, San Diego, California.
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Series: | AMA Summer Educators Conference Volume 19 |
ISBN: | 9781605606187 |
Pages: | 478 (1 Vol) |
Format: | Softcover |
TOC: | View Table of Contents |
Publ: | American Marketing Association ( AMA ) |
POD Publ: | Curran Associates, Inc. ( Feb 2009 ) |