EDUCATORS CONFERENCE. AMA SUMMER. 2010. ENHANCING KNOWLEDGE DEVELOPMENT IN MARKETING

EDUCATORS CONFERENCE. AMA SUMMER. 2010. ENHANCING KNOWLEDGE DEVELOPMENT IN MARKETING

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  • Title: AMA Summer Educators Conference 2010
  • Subtitle: Enhancing Knowledge Development in Marketing
  • Date/Location: Held 13-16 August 2010, Boston, Massachusetts, USA.
  • Series: AMA Educators Proceedings Volume 21
  • Editor: Iyer, E.
  • ISBN: 9781617822537
  • Pages: 641 (1 Vol)
  • Format: Softcover
  • TOC Link: View Table of Contents
  • Publisher: American Marketing Association (AMA)
  • POD Publisher: Curran Associates, Inc. ( Apr 2011 )

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  • Title: AMA Summer Educators Conference 2010
  • Subtitle: Enhancing Knowledge Development in Marketing
  • Date/Location: Held 13-16 August 2010, Boston, Massachusetts, USA.
  • Series: AMA Educators Proceedings Volume 21
  • Editor: Iyer, E.
  • ISBN: 9781617822537
  • Pages: 641 (1 Vol)
  • Format: Softcover
  • TOC Link: View Table of Contents
  • Publisher: American Marketing Association (AMA)
  • POD Publisher: Curran Associates, Inc. ( Apr 2011 )