MARKETING ACADEMIC CONFERENCE. WINTER. 2016. WHAT HAPPENS IN MARKETING, STAYS DIGITAL: RETHINKING MARKETING IN THE ERA OF UNLIMITED DATA

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  • Title: Winter Marketing Academic Conference 2016
  • Subtitle: What Happens in Marketing, Stays Digital: Rethinking Marketing in the Era of Unlimited Data
  • Date/Location: Held 26-28 February 2016, Las Vegas, Nevada, USA.
  • Series: AMA Educators Proceedings Volume 27
  • Editor: Hennig-Thurau, T. et al.
  • ISBN: 9781510823679
  • Pages: 542 (1 Vol)
  • Format: Softcover
  • TOC Link: View Table of Contents
  • Publisher: American Marketing Association (AMA)
  • POD Publisher: Curran Associates, Inc. ( Jul 2016 )

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  • Title: Winter Marketing Academic Conference 2016
  • Subtitle: What Happens in Marketing, Stays Digital: Rethinking Marketing in the Era of Unlimited Data
  • Date/Location: Held 26-28 February 2016, Las Vegas, Nevada, USA.
  • Series: AMA Educators Proceedings Volume 27
  • Editor: Hennig-Thurau, T. et al.
  • ISBN: 9781510823679
  • Pages: 542 (1 Vol)
  • Format: Softcover
  • TOC Link: View Table of Contents
  • Publisher: American Marketing Association (AMA)
  • POD Publisher: Curran Associates, Inc. ( Jul 2016 )