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MARKETING ACADEMIC CONFERENCE. WINTER. 2016. WHAT HAPPENS IN MARKETING, STAYS DIGITAL: RETHINKING MARKETING IN THE ERA OF UNLIMITED DATA

MARKETING ACADEMIC CONFERENCE. WINTER. 2016. WHAT HAPPENS IN MARKETING, STAYS DIGITAL: RETHINKING MARKETING IN THE ERA OF UNLIMITED DATA

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MARKETING ACADEMIC CONFERENCE. WINTER. 2016. WHAT HAPPENS IN MARKETING, STAYS DIGITAL: RETHINKING MARKETING IN THE ERA OF UNLIMITED DATA
Item #: 30523
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Product Description
Title:Winter Marketing Academic Conference 2016: What Happens in Marketing, Stays Digital: Rethinking Marketing in the Era of Unlimited Data
Desc:Proceedings of a meeting held 26-28 February 2016, Las Vegas, Nevada, USA.
Series:AMA Educators Proceedings Volume 27
Editor:Hennig-Thurau, T. et al.
ISBN:9781510823679
Pages:542 (1 Vol)
Format:Softcover
TOC:View Table of Contents
Publ:American Marketing Association ( AMA )
POD Publ:Curran Associates, Inc. ( Jul 2016 )
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