AMERICAN MARKETING ASSOCIATION CONFERENCE. SUMMER. 2016. REGAINING RELEVANCE: DOING RESEARCH THAT RESHAPES THE PRACTICE OF MARKETING

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Title:	Summer AMA Conference 2016: Regaining Relevance: Doing Research that Reshapes the Practice of Marketing
Desc:	Proceedings of a meeting held 5-7 August 2016, Atlanta, Georgia, USA.
Series:	AMA Educators Proceedings Volume 27
Editor:	Jaworski, B. et al.
ISBN:	9781510839175
Pages:	382 (1 Vol)
Format:	Softcover
TOC:	View Table of Contents
Publ:	American Marketing Association ( AMA )
POD Publ:	Curran Associates, Inc. ( Jul 2017 )