 Title: | Summer AMA Conference 2016: Regaining Relevance: Doing Research that Reshapes the Practice of Marketing | Desc: | Proceedings of a meeting held 5-7 August 2016, Atlanta, Georgia, USA.
| Series: | AMA Educators Proceedings Volume 27 | Editor: | Jaworski, B. et al. | ISBN: | 9781510839175 | Pages: | 382 (1 Vol) | Format: | Softcover | TOC: | View Table of Contents | Publ: | American Marketing Association ( AMA ) | POD Publ: | Curran Associates, Inc. ( Jul 2017 ) |
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