Title: | Summer AMA Conference 2017: Innovation & Sustainability in Marketing |
Desc: | Proceedings of a meeting held 4-6 August 2017, San Francisco, California, USA.
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Series: | AMA Educators Proceedings Volume 28 |
Editor: | Haws, K. L. et al. |
ISBN: | 9781510848016 |
Pages: | 0 |
Format: | CD-ROM |
Publ: | American Marketing Association ( AMA ) |
POD Publ: | Curran Associates, Inc. ( Feb 2018 ) |