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ACADEMIC CONFERENCE. AMERICAN MARKETING ASSOCIATION CONFERENCE SUMMER. 2018. BIG IDEAS AND NEW METHODS IN MARKETING

ACADEMIC CONFERENCE. AMERICAN MARKETING ASSOCIATION CONFERENCE SUMMER. 2018. BIG IDEAS AND NEW METHODS IN MARKETING

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ACADEMIC CONFERENCE. AMERICAN MARKETING ASSOCIATION CONFERENCE SUMMER. 2018. BIG IDEAS AND NEW METHODS IN MARKETING
Item #: 42256
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Product Description
Title:AMA Summer Academic Conference 2018: Big Ideas and New Methods in Marketing
Desc:Proceedings of a meeting held 10-12 August 2018, Boston, Massachusetts, USA.
Series:AMA Educators Proceedings Volume 29
Editor:Gal, D. et al.
ISBN:9781510875449
Pages:503 (1 Vol)
Format:Softcover
TOC:View Table of Contents
Publ:American Marketing Association ( AMA )
POD Publ:Curran Associates, Inc. ( Mar 2019 )
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