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            ACADEMIC CONFERENCE. AMERICAN MARKETING ASSOCIATION CONFERENCE SUMMER. 2018. (CD-ROM)
            
            
                - Item #:
- 042257
- UPC:
                                            
            
 
    
        
    
            
    
        
            Details
            
        
        
            
                        - 
                            Title:
                            AMA Summer Academic Conference 2018
                        
- 
                            Subtitle:
                            Big Ideas and New Methods in Marketing
                        
- 
                            Date/Location:
                            Held 10-12 August 2018, Boston, Massachusetts, USA.
                        
- 
                            Series:
                            AMA Educators Proceedings Volume 29
                        
- 
                            Editor:
                            Gal, D. et al.
                        
- 
                            ISBN:
                            9781510875364
                        
- 
                            Format:
                            CD-ROM
                        
- 
                            Publisher:
                            American Marketing Association (AMA)
                        
- 
                            POD Publisher:
                            Curran Associates, Inc. ( Mar 2019 )
                        
 
    
            
            
            
            
 
    
      
            
                
                            - 
                                Title:
                                AMA Summer Academic Conference 2018
                            
- 
                                Subtitle:
                                Big Ideas and New Methods in Marketing
                            
- 
                                Date/Location:
                                Held 10-12 August 2018, Boston, Massachusetts, USA.
                            
- 
                                Series:
                                AMA Educators Proceedings Volume 29
                            
- 
                                Editor:
                                Gal, D. et al.
                            
- 
                                ISBN:
                                9781510875364
                            
- 
                                Format:
                                CD-ROM
                            
- 
                                Publisher:
                                American Marketing Association (AMA)
                            
- 
                                POD Publisher:
                                Curran Associates, Inc. ( Mar 2019 )