Title: | AMA Summer Academic Conference 2018: Big Ideas and New Methods in Marketing |
Desc: | Proceedings of a meeting held 10-12 August 2018, Boston, Massachusetts, USA.
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Series: | AMA Educators Proceedings Volume 29 |
Editor: | Gal, D. et al. |
ISBN: | 9781510875364 |
Pages: | 0 |
Format: | CD-ROM |
Publ: | American Marketing Association ( AMA ) |
POD Publ: | Curran Associates, Inc. ( Mar 2019 ) |