ACADEMIC CONFERENCE. AMERICAN MARKETING ASSOCIATION CONFERENCE SUMMER. 2018. (CD-ROM)

Item #: 42257

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Title:	AMA Summer Academic Conference 2018: Big Ideas and New Methods in Marketing
Desc:	Proceedings of a meeting held 10-12 August 2018, Boston, Massachusetts, USA.
Series:	AMA Educators Proceedings Volume 29
Editor:	Gal, D. et al.
ISBN:	9781510875364
Pages:	0
Format:	CD-ROM
Publ:	American Marketing Association ( AMA )
POD Publ:	Curran Associates, Inc. ( Mar 2019 )