ACADEMIC CONFERENCE. AMA WINTER. 2019. UNDERSTANDING COMPLEXITY, TRANSFORMING THE MARKETPLACE

Item #: 48675

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Title:	AMA Winter Academic Conference 2019: Understanding Complexity, Transforming the Marketplace
Desc:	Proceedings of a meeting held 22-24 February 2019, Austin, Texas, USA.
Series:	AMA Educators Proceedings Volume 30
Editor:	Lam, S. K. et al.
ISBN:	9781510885653
Pages:	426 (1 Vol)
Format:	Softcover
TOC:	View Table of Contents
Publ:	American Marketing Association ( AMA )
POD Publ:	Curran Associates, Inc. ( Sep 2019 )