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ACADEMIC CONFERENCE. AMA WINTER. 2019. UNDERSTANDING COMPLEXITY, TRANSFORMING THE MARKETPLACE

ACADEMIC CONFERENCE. AMA WINTER. 2019. UNDERSTANDING COMPLEXITY, TRANSFORMING THE MARKETPLACE

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ACADEMIC CONFERENCE. AMA WINTER. 2019. UNDERSTANDING COMPLEXITY, TRANSFORMING THE MARKETPLACE
Item #: 48675
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Product Description
Title:AMA Winter Academic Conference 2019: Understanding Complexity, Transforming the Marketplace
Desc:Proceedings of a meeting held 22-24 February 2019, Austin, Texas, USA.
Series:AMA Educators Proceedings Volume 30
Editor:Lam, S. K. et al.
ISBN:9781510885653
Pages:426 (1 Vol)
Format:Softcover
TOC:View Table of Contents
Publ:American Marketing Association ( AMA )
POD Publ:Curran Associates, Inc. ( Sep 2019 )
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