 Title: | AMA Winter Academic Conference 2019: Understanding Complexity, Transforming the Marketplace | Desc: | Proceedings of a meeting held 22-24 February 2019, Austin, Texas, USA.
| Series: | AMA Educators Proceedings Volume 30 | Editor: | Lam, S. K. et al. | ISBN: | 9781510885615 | Pages: | 425 | Format: | CD-ROM | Publ: | American Marketing Association ( AMA ) | POD Publ: | Curran Associates, Inc. ( Sep 2019 ) |
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