 Title: | AMA Summer Academic Conference 2019: Marketing on Fire: Burning Questions, Hot New Methods, and Practical Ideas Worth Spreading | Desc: | Proceedings of a meeting held 9-11 August 2019, Chicago, Illinois, USA.
| Series: | AMA Educators Proceedings Volume 30 | Editor: | Cutright, K. et al. | ISBN: | 9781713805885 | Pages: | 482 (1 Vol) | Format: | Softcover | TOC: | View Table of Contents | Publ: | American Marketing Association ( AMA ) | POD Publ: | Curran Associates, Inc. ( Nov 2020 ) |
| |  |