 | Title: | AMA Winter Academic Conference 2020: Consumers and Firms in a Global World | | Desc: | Proceedings of a meeting held 14-16 February 2020, San Diego, California, USA.
| | Series: | AMA Educators Proceedings Volume 31 | | Editor: | Lukas, B. et al. | | ISBN: | 9781713805892 | | Pages: | 510 (1 Vol) | | Format: | Softcover | | TOC: | View Table of Contents | | Publ: | American Marketing Association ( AMA ) | | POD Publ: | Curran Associates, Inc. ( Dec 2020 ) |
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