ACADEMIC CONFERENCE. AMA WINTER. 2021. (2 VOLS) THE HUMAN SIDE OF MARKETING IN AN AGE OF DIGITAL TRANSFORMATION

ACADEMIC CONFERENCE. AMA WINTER. 2021. (2 VOLS) THE HUMAN SIDE OF MARKETING IN AN AGE OF DIGITAL TRANSFORMATION

Item #:
058165
Our Price: $125.00
Adding to cart… The item has been added

Details

  • Title: AMA Winter Academic Conference 2021
  • Subtitle: The Human Side of Marketing in an Age of Digital Transformation
  • Date/Location: Held 17-19 February 2021, Online.
  • Series: AMA Educators Proceedings Volume 32
  • Editor: Malter, A. et al.
  • ISBN: 9781713825180
  • Pages: 884 (2 Vols)
  • Format: Softcover
  • TOC Link: View Table of Contents
  • Publisher: American Marketing Association (AMA)
  • POD Publisher: Curran Associates, Inc. ( Jun 2021 )

Description

 

Members/Attendees

 

Tab 4

 
  • Title: AMA Winter Academic Conference 2021
  • Subtitle: The Human Side of Marketing in an Age of Digital Transformation
  • Date/Location: Held 17-19 February 2021, Online.
  • Series: AMA Educators Proceedings Volume 32
  • Editor: Malter, A. et al.
  • ISBN: 9781713825180
  • Pages: 884 (2 Vols)
  • Format: Softcover
  • TOC Link: View Table of Contents
  • Publisher: American Marketing Association (AMA)
  • POD Publisher: Curran Associates, Inc. ( Jun 2021 )