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ACADEMIC CONFERENCE. AMA WINTER. 2021. (2 VOLS) THE HUMAN SIDE OF MARKETING IN AN AGE OF DIGITAL TRANSFORMATION

ACADEMIC CONFERENCE. AMA WINTER. 2021. (2 VOLS) THE HUMAN SIDE OF MARKETING IN AN AGE OF DIGITAL TRANSFORMATION

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ACADEMIC CONFERENCE. AMA WINTER. 2021. (2 VOLS) THE HUMAN SIDE OF MARKETING IN AN AGE OF DIGITAL TRANSFORMATION
Item #: 58165
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Product Description
Title:AMA Winter Academic Conference 2021: The Human Side of Marketing in an Age of Digital Transformation
Desc:Proceedings of a meeting held 17-19 February 2021, Online.
Series:AMA Educators Proceedings Volume 32
Editor:Malter, A. et al.
ISBN:9781713825180
Pages:884 (2 Vols)
Format:Softcover
TOC:View Table of Contents
Publ:American Marketing Association ( AMA )
POD Publ:Curran Associates, Inc. ( Jun 2021 )
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