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AMERICAN MARKETING ASSOCIATION CONFERENCE. SUMMER. 2016. (CD-ROM) REGAINING RELEVANCE: DOING RESEARCH THAT RESHAPES THE PRACTICE OF MARKETING

AMERICAN MARKETING ASSOCIATION CONFERENCE. SUMMER. 2016. (CD-ROM) REGAINING RELEVANCE: DOING RESEARCH THAT RESHAPES THE PRACTICE OF MARKETING

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AMERICAN MARKETING ASSOCIATION CONFERENCE. SUMMER. 2016. (CD-ROM) REGAINING RELEVANCE: DOING RESEARCH THAT RESHAPES THE PRACTICE OF MARKETING
Item #: 34224
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Product Description
Title:Summer AMA Conference 2016: Regaining Relevance: Doing Research that Reshapes the Practice of Marketing
Desc:Proceedings of a meeting held 5-7 August 2016, Atlanta, Georgia, USA.
Series:AMA Educators Proceedings Volume 27
Editor:Jaworski, B. et al.
ISBN:9781510839120
Pages:0
Format:CD-ROM
Publ:American Marketing Association ( AMA )
POD Publ:Curran Associates, Inc. ( Jun 2017 )
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