AMERICAN MARKETING ASSOCIATION CONFERENCE. SUMMER. 2016. (CD-ROM) REGAINING RELEVANCE: DOING RESEARCH THAT RESHAPES THE PRACTICE OF MARKETING

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  • Title: Summer AMA Conference 2016
  • Subtitle: Regaining Relevance: Doing Research that Reshapes the Practice of Marketing
  • Date/Location: Held 5-7 August 2016, Atlanta, Georgia, USA.
  • Series: AMA Educators Proceedings Volume 27
  • Editor: Jaworski, B. et al.
  • ISBN: 9781510839120
  • Format: CD-ROM
  • Publisher: American Marketing Association (AMA)
  • POD Publisher: Curran Associates, Inc. ( Jun 2017 )

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  • Title: Summer AMA Conference 2016
  • Subtitle: Regaining Relevance: Doing Research that Reshapes the Practice of Marketing
  • Date/Location: Held 5-7 August 2016, Atlanta, Georgia, USA.
  • Series: AMA Educators Proceedings Volume 27
  • Editor: Jaworski, B. et al.
  • ISBN: 9781510839120
  • Format: CD-ROM
  • Publisher: American Marketing Association (AMA)
  • POD Publisher: Curran Associates, Inc. ( Jun 2017 )