Marketing Mix Plus Digital Platform Innovation in Pharmaceutical Industry: Where We Are and How to Move Forward Under Covid-19

Marketing Mix Plus Digital Platform Innovation in Pharmaceutical Industry: Where We Are and How to Move Forward Under Covid-19

Item #:: 060557-0076
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DOI: https://doi.org/10.52202/060557-0076
Author(s): Yin-Lang Liu
Pages: 991-1002 (12 pages)
Format: PDF Paper Download
Conference: 30th Annual Conference of the International Association for Management of Technology (IAMOT 2021)
Date/Location: Held 19-23 September 2021, Cairo, Egypt.
Publisher: International Association for Management of Technology (IAMOT)

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Members/Attendees
Tab 4

DOI: https://doi.org/10.52202/060557-0076
Author(s): Yin-Lang Liu
Pages: 991-1002 (12 pages)
Format: PDF Paper Download
Conference: 30th Annual Conference of the International Association for Management of Technology (IAMOT 2021)
Date/Location: Held 19-23 September 2021, Cairo, Egypt.
Publisher: International Association for Management of Technology (IAMOT)