EDUCATORS CONFERENCE. AMA WINTER. 2012. MARKETING THEORY AND APPLICATIONS

EDUCATORS CONFERENCE. AMA WINTER. 2012. MARKETING THEORY AND APPLICATIONS

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  • Title: AMA Winter Educators' Conference 2012
  • Subtitle: Marketing Theory and Applications
  • Date/Location: Held 17-19 February 2012, St. Petersburg, Florida, USA.
  • Series: AMA Educators Proceedings Volume 23
  • Editor: Bharadwaj, S.
  • ISBN: 9781622766499
  • Pages: 297 (1 Vol)
  • Format: Softcover
  • TOC Link: View Table of Contents
  • Publisher: American Marketing Association (AMA)
  • POD Publisher: Curran Associates, Inc. ( Apr 2013 )

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  • Title: AMA Winter Educators' Conference 2012
  • Subtitle: Marketing Theory and Applications
  • Date/Location: Held 17-19 February 2012, St. Petersburg, Florida, USA.
  • Series: AMA Educators Proceedings Volume 23
  • Editor: Bharadwaj, S.
  • ISBN: 9781622766499
  • Pages: 297 (1 Vol)
  • Format: Softcover
  • TOC Link: View Table of Contents
  • Publisher: American Marketing Association (AMA)
  • POD Publisher: Curran Associates, Inc. ( Apr 2013 )