ACADEMIC CONFERENCE. AMERICAN MARKETING ASSOCIATION SUMMER. 2023. (2 PARTS) A WORLD DISRUPTED: MARKETING'S ROLE IN UNDERSTANDING, ADAPTING AND TRANSFORMING THE BUSINESS ECOSYSTEM

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070588

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Title: AMA Summer Academic Conference 2023
Subtitle: A World Disrupted: Marketing's Role in Understanding, Adapting and Transforming the Business Ecosystem
Date/Location: Held 4-6 August 2023, San Francisco, California, USA.
Series: AMA Educators Proceedings Volume 34
Editor: Saint Clair, J. and Kumar, A. et al.
ISBN: 9781713878032
Pages: 1,243 (2 Vols)
Format: Softcover
TOC Link: View Table of Contents
Publisher: American Marketing Association (AMA)
POD Publisher: Curran Associates, Inc. ( Nov 2023 )

Title: AMA Summer Academic Conference 2023
Subtitle: A World Disrupted: Marketing's Role in Understanding, Adapting and Transforming the Business Ecosystem
Date/Location: Held 4-6 August 2023, San Francisco, California, USA.
Series: AMA Educators Proceedings Volume 34
Editor: Saint Clair, J. and Kumar, A. et al.
ISBN: 9781713878032
Pages: 1,243 (2 Vols)
Format: Softcover
TOC Link: View Table of Contents
Publisher: American Marketing Association (AMA)
POD Publisher: Curran Associates, Inc. ( Nov 2023 )