ACADEMIC CONFERENCE. AMERICAN MARKETING ASSOCIATION SUMMER. 2023. (CD-ROM) A WORLD DISRUPTED: MARKETING'S ROLE IN UNDERSTANDING, ADAPTING AND TRANSFORMING THE BUSINESS ECOSYSTEM

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  • Title: AMA Summer Academic Conference 2023
  • Subtitle: A World Disrupted: Marketing's Role in Understanding, Adapting and Transforming the Business Ecosystem
  • Date/Location: Held 4-6 August 2023, San Francisco, California, USA.
  • Series: AMA Educators Proceedings Volume 34
  • Editor: Saint Clair, J. and Kumar, A. et al.
  • ISBN: 9781713877981
  • Format: CD-ROM
  • Publisher: American Marketing Association (AMA)
  • POD Publisher: Curran Associates, Inc. ( Nov 2023 )

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  • Title: AMA Summer Academic Conference 2023
  • Subtitle: A World Disrupted: Marketing's Role in Understanding, Adapting and Transforming the Business Ecosystem
  • Date/Location: Held 4-6 August 2023, San Francisco, California, USA.
  • Series: AMA Educators Proceedings Volume 34
  • Editor: Saint Clair, J. and Kumar, A. et al.
  • ISBN: 9781713877981
  • Format: CD-ROM
  • Publisher: American Marketing Association (AMA)
  • POD Publisher: Curran Associates, Inc. ( Nov 2023 )