ACADEMIC CONFERENCE. AMA WINTER. 2026. (2 PARTS) BRIDGING AT THE FRONTIERS: MARKETING FOR A WORLD IN TRANSITION

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084670

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Title: AMA Winter Academic Conference 2026
Subtitle: Bridging at the Frontiers: Marketing for a World in Transition
Date/Location: Held 6 February 2026, Online and 13-15 February 2026, Madrid, Spain.
Series: AMA Educators Proceedings Volume 37
Editor: Haenlein, M. and Sudhir, K. et al.
ISBN: 9798331333089
Pages: 1,403 (2 Vols)
Format: Softcover
TOC Link: View Table of Contents
Publisher: American Marketing Association (AMA)
POD Publisher: Curran Associates, Inc. ( Apr 2026 )

Title: AMA Winter Academic Conference 2026
Subtitle: Bridging at the Frontiers: Marketing for a World in Transition
Date/Location: Held 6 February 2026, Online and 13-15 February 2026, Madrid, Spain.
Series: AMA Educators Proceedings Volume 37
Editor: Haenlein, M. and Sudhir, K. et al.
ISBN: 9798331333089
Pages: 1,403 (2 Vols)
Format: Softcover
TOC Link: View Table of Contents
Publisher: American Marketing Association (AMA)
POD Publisher: Curran Associates, Inc. ( Apr 2026 )