ACADEMIC CONFERENCE. AMA WINTER. 2026. (CD-ROM) BRIDGING AT THE FRONTIERS: MARKETING FOR A WORLD IN TRANSITION

ACADEMIC CONFERENCE. AMA WINTER. 2026. (CD-ROM) BRIDGING AT THE FRONTIERS: MARKETING FOR A WORLD IN TRANSITION

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  • Title: AMA Winter Academic Conference 2026
  • Subtitle: Bridging at the Frontiers: Marketing for a World in Transition
  • Date/Location: Held 6 February 2026, Online and 13-15 February 2026, Madrid, Spain.
  • Series: AMA Educators Proceedings Volume 37
  • Editor: Haenlein, M. and Sudhir, K. et al.
  • ISBN: 9798331333690
  • Format: CD-ROM
  • Publisher: American Marketing Association (AMA)
  • POD Publisher: Curran Associates, Inc. ( Apr 2026 )

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Tab 4

 
  • Title: AMA Winter Academic Conference 2026
  • Subtitle: Bridging at the Frontiers: Marketing for a World in Transition
  • Date/Location: Held 6 February 2026, Online and 13-15 February 2026, Madrid, Spain.
  • Series: AMA Educators Proceedings Volume 37
  • Editor: Haenlein, M. and Sudhir, K. et al.
  • ISBN: 9798331333690
  • Format: CD-ROM
  • Publisher: American Marketing Association (AMA)
  • POD Publisher: Curran Associates, Inc. ( Apr 2026 )