ACADEMIC CONFERENCE. AMERICAN MARKETING ASSOCIATION CONFERENCE SUMMER. 2020. (2 VOLS) BRIDGING GAPS: MARKETING IN AN AGE OF DISRUPTION

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  • Title: AMA Summer Academic Conference 2020
  • Subtitle: Bridging Gaps: Marketing in an Age of Disruption
  • Date/Location: Held 18-20 August 2020, Online.
  • Series: AMA Educators Proceedings Volume 31
  • Editor: Blanchard, S. et al.
  • ISBN: 9781713822240
  • Pages: 1,076 (2 Vols)
  • Format: Softcover
  • TOC Link: View Table of Contents
  • Publisher: American Marketing Association (AMA)
  • POD Publisher: Curran Associates, Inc. ( Mar 2021 )

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  • Title: AMA Summer Academic Conference 2020
  • Subtitle: Bridging Gaps: Marketing in an Age of Disruption
  • Date/Location: Held 18-20 August 2020, Online.
  • Series: AMA Educators Proceedings Volume 31
  • Editor: Blanchard, S. et al.
  • ISBN: 9781713822240
  • Pages: 1,076 (2 Vols)
  • Format: Softcover
  • TOC Link: View Table of Contents
  • Publisher: American Marketing Association (AMA)
  • POD Publisher: Curran Associates, Inc. ( Mar 2021 )